Created a cross-industry collaboration between home brand West Elm and wellness tech brand Hatch as part of the FSF 2026 merchandising case study.

Conducted in-depth trend forecasting and consumer behavior research using platforms like WGSN, Mintel, and Statista to support concept development.

Merged Hatch’s circadian lighting technology with West Elm’s product design to bring wellness-enhancing tech into home lighting.

Created a limited-edition collection that integrated Hatch’s circadian lighting technology into West Elm’s best-selling home lighting designs, elevating everyday fixtures into wellness-driven products.