Developed a comprehensive launch, pricing, and marketing strategy for Malin + Goetz's entry into the Thai market.

Conducted in-depth research on brand values, product assortment, and Thai culture to guide market entry strategy.

Identified market gaps and opportunities for positioning Malin + Goetz as a leading gender-neutral skincare brand in Thailand.

Designed a multi-channel marketing plan with tailored messaging across social, digital, pop-up, and in-store experiences.

Sourced and recommended male Thai influencers aligned with the brand’s image to support launch and awareness.